Search Engine Optimization

S-E-O services are inevitably a part of any succesful marketing strategy. SEO is not a magic bullet, but a means of driving quality traffic to your site over the long haul. SEO is not a secret, nor a collection of secretive practices, but as Google's Matt Cutts has intimated, SEO is an above-the-board practice of crafting/revising a site so that it receives every bit of traffic that it is capable of getting. At the same time, SEO is a practice that can yeild amazing results if implemented correctly.

Here is what we do: Consulting and Research; Key Phrase Research to Target Your Potential Customers; Meta Tag Key Phrase Placement; Consulting of Front Page Text and site links; Correcting of Robot Tags; Domain Page Level Adjustment; Consultation for re-optimization; Reciprocating Links Management; Content Writing; Website Redesign; Hosting; Hand submissions to: Google, Yahoo, MSN, DMOZ; Consulting and Research of 3 Competing Web Pages; Key Phrase Research; Meta Tag Optimization to Create Consistency of Key Phrases;  A comprehensive strategy of site content; Proper linking of text links to interior pages.

Go ahead and contact me today, and let's get ahead of the competition.

SEO

Queens Design Studio is a web design, development, and SEO firm located in New York City. As a New York S-E-O firm, we dedicate a team of our experts to develop and manage a results-driven campaign for your company to reach your goals, whether these goals are increased traffic, leads, sales, or branding.

Our goal is to get your site its best possible ranking in Google, Bing, Yahoo!, Ask.com and MSN. To accomplish this takes time as well as a vision for the future.

Optimizing your site for search engines provides the highest long-term return on investment of all methods of online marketing. The algorithms used by search engines like Google rank sites based upon how relevant the sites are for a given search term, as well as how trustworthy the sites themselves are. For example, a website that uses black-hat (jargon term meaning "underhanded") methods will rank lower (if at all) in search results than a site that uses white-hat methods (or, proper methods). Queens Design Studio believes that SEO is a long-term project that involves careful planning and flawless execution.

Keys to success

• Consultation: During our first consultation, we'll discuss and ensure that we understand your business, your market, and your goals.
• Analysis: We'll evaluate your site's structure and content. Based upon our findings, we'll adjust your site's keyword density and meta-data in order to maximize your site's effectiveness. It is important to emphasize the effectiveness of using keyword tools, as offered by sites like Google and Word Tracker. These tools allow specialists to track the percentage of their content as it relates to their targeted keyword. A site with a keyword density of 90+, for example, would likely contain the same word over-and-over. Obviously, this would be an example of a keyword stuffing. So would a site with a keyword density of 10%—in other words, it's rather easy to keyword stuff and harm your rankings in Google. Even 5% can be problematic, and all too easy to accomplish, unfortunately.
• Content: Content is king when it comes to SEO. The more content you have, the more information your site's visitors will have, which means more data for Google to consider when ranking your site. Remember, content may be king, but it has to be relevant content, and pages with a keyword density greater than 3 run the risk of being viewed as "keyword stuffed" pages. Search sites, particularly Google, are evolving entities, and their algorithms change as spammers and unethical developers devise new means of tricking the search sites into giving their (or their client's) sites better positioning.
  It's also important not to change your site's content drastically, or too often. While you want a lot of relevant content, it is better to add content (or supplement your current content), but not change it too drastically.
• Articles: Why not spread the word through syndicating articles about your site? We will write articles about your site and then submit them to hundreds of syndication sites. Our chief designer was an English major in college and can write premium content for any business. Example PDF. In this example pdf, our content writer composed several articles for an online only business geared toward a specific demographic. Because the writer was forced to be as specific as he was about the client's business, several hours of research were required to understand both the client's industry as well as what they were attempting to sell, and to whom. The articles were written to be informative and as objective as possible witout losing site of the ultimate goal: selling the reader on the idea of visiting the client's site. In each case, the article succeeded in driving traffic to the client's site. As well, the quality of the traffic was high because only those people who were persuaded by the writer visited the site.
• Link-building: One aspect of success is having lots of sites link to you. But don't be fooled, a lot of inbound links from unrelated sites won't help you very much. Over time, if you have something to offer and your site is popular, you can engage a successful link-building campaign. But remember, it takes time and effort, and link-building is considered to be among the most difficult (and hence, expensive) aspects of promoting a site.
• Long-term: SEO is not magic, and anyone who guarantees that you're going to rank X or Y after they're done implementing a strategy is lying. Success comes only after months of hard work. Queens Design Studio is focused on the long term. Each project requires a game plan of specific steps. As such, we believe starting with targeting the right keywords, optimizing your site so those keywords are prominent and analyzing your site so that the keyword density does not exceed 3% for any one keyword.
  
  There's no better time to get started with your project than the present. This is especially true if your industry is competative or if your competition is always spending money to promote themselves. Getting started is the easy part, all you have to do is find the right firm for you, which we hope is Queens Design Studio. Go ahead and contact us now.